Creative Business

DEEP DIVE

You bring me your business.
I identify what needs your attention.

€ 750 · Business questionnaire · Independent assessment · 1:1 Deep Dive + action plan

Request a Deep Dive

Sometimes the questions you're asking
aren't the ones that matter most.

When you're inside your own creative business every day, it's difficult to see it as a whole.

You might be thinking about your website when the bigger issue is your positioning. Trying to find more clients when your offer needs attention. Questioning your pricing when the real problem is the type of work you're pursuing.

The Creative Business Deep Dive gives me the space to look beyond the immediate questions and assess the bigger picture.

I look at your business from the outside, identify what I believe deserves your attention, and help you turn those observations into clear priorities.

What I look at

Depending on your business, I may look at:

  • Positioning & direction
    What are you actually known for - and does that align with where you want to go?

  • Services & business model
    What are you selling, how is it structured, and where are the strongest opportunities?

  • Clients & commercial focus
    Who are you currently working with? Who should you be working with? Where is your energy going?

  • Pricing & value
    Does the way you price and present your work reflect the level you've reached?

  • Portfolio & presentation
    Does your website, portfolio and communication tell the right story about you?

  • Visibility & client acquisition
    How are opportunities reaching you - and where could you become more intentional?

  • The bigger direction
    What kind of creative business are you actually trying to build?

Not every Deep Dive covers everything above. The point is to identify which areas matter most for your business right now.

How the Deep Dive works

01 Tailored questionnaire (before the session)

Before we meet, you’ll receive a structured questionnaire designed to make you reflect on your work, goals, challenges, and blind spots.

This step ensures we skip surface-level conversation and go straight to what actually matters. Many creatives say that completing the questionnaire alone already brings surprising clarity.

(Expect to spend focused time reflecting - this is part of the value.)

02 Deep Dive session: 90 minutes focused 1:1 mentoring

In our one-on-one session, we work through your situation with focus and honesty.

Together, we:

  • Clarify what’s unclear, misaligned, or holding you back

  • Challenge assumptions that no longer serve your growth

  • Define priorities and concrete next steps

  • Shape strategic direction that fits your reality as a creative

This is a working session - not a lecture, not generic advice - and fully tailored to your practice.

03 Action plan + WhatsApp support

After the session, you’ll receive a concise action plan summarizing:

  • What to focus on next

  • What to stop doing

  • How to structure your energy for the biggest impact

You’ll also have WhatsApp access for follow-up questions and decision support. This short-term support helps you apply insights in real situations - clarifying choices, checking decisions, and keeping momentum without a long-term commitment.

Is the Deep Dive right for you?

The Deep Dive is designed for experienced independent creatives and small creative studios with an existing business to look at.

It makes sense if:

  • you're working and getting clients, but aren't sure the business is heading in the right direction

  • several parts of your business feel interconnected and you don't know where the real problem lies

  • you're approaching a new phase and want to make deliberate decisions about what comes next

  • you want someone experienced to assess your business rather than simply answer individual questions

  • you're comfortable implementing the recommendations yourself and don't currently need ongoing mentoring

The investment

€750

Includes:

Pre-session business assessment
90-minute 1:1 Deep Dive
Personalized action plan
1 month WhatsApp follow-up support

The Deep Dive is for established creative professionals and studios with an existing business to assess. After your request, I'll review whether the format is suitable for where you are right now.

Request a Deep Dive

About your mentor

Charlotte Specht has spent more than a decade building businesses in and around the creative industries - working with independent creatives while also delivering projects for global brands and organisations.

As a founder of Basa Studio, Marvel&Juicy, and Book a Street Artist, she has seen the creative business from both sides: what clients are looking for, how creative work is bought and commissioned, and why talented creatives can still struggle to turn strong work into the business they actually want.

Charlotte is particularly good at seeing the bigger picture quickly - spotting patterns, opportunities and inconsistencies that are difficult to see when you're inside your own business.

Her mentoring isn't based on a fixed formula for how a creative business should look. The goal is to understand what you want to build, what may be holding you back and what needs to change to get there.

“I didn’t need more opportunities - I needed clarity. The mentoring helped me think bigger - and actually act on it.”

— Former Mentee

See your business from the outside

Get an experienced assessment of where your creative business stands, what may be getting in the way, and where I believe your attention will create the greatest impact.

Request a Deep Dive

€ 750 · assessment + 90-minute session + action plan + 1 month support

Frequently Asked Questions

  • The Deep Dive is designed for experienced independent creatives and small creative studios with an existing business to assess. It’s particularly useful when several parts of your business feel interconnected, you’re approaching a new phase, or you want an experienced outside perspective to identify what deserves your attention.

  • Yes - you’ll get a concise, actionable roadmap summarizing your priorities, next steps, and decision criteria. This is not a generic PDF or long document, but a practical guide you can implement immediately.

  • Preparation is essential. You’ll complete a tailored questionnaire before the session, reflecting on your work, goals, challenges, and blind spots. This ensures the session goes straight to meaningful strategy, not surface-level advice.

  • The Deep Dive is a 90-minute 1:1 session, focused entirely on your creative business. Topics often include positioning, client strategy, revenue alignment, workload vs. growth, and next-level planning - shaped around your unique situation.

  • After the Deep Dive, you’ll have one-month WhatsApp access for follow-up questions and decision support. This helps you translate insights into action, clarify decisions, and maintain momentum without committing to a long-term program.

  • Not at all. You can remain completely independent, build a flexible team around you or eventually grow into a larger studio. The Deep Dive isn't based on a particular model of growth — it's about identifying what makes sense for the creative business you want to build.